As if Oprah isn't busy enough acting, running her mega-empire, and saving Lindsay Lohan (and the rest of the world), she's adding tea maker to her resume. Starting April 29, her brand of chai teas, Teavana Oprah Chai Tea, will be available at Starbucks and Teavana stores in the United States and Canada.
And what makes the deal ever sweeter, for every chai tea sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation, which gives young people educational opportunities.
For those not familiar with chai tea, it's black tea infused with a variety of spices, and Oprah is a big fan. “I looove tea,” said Oprah Winfrey. “My daily tea ritual is a vital part of my morning. Savory and spicy chai, with its deep flavor, has long been a favorite of mine," she was quoted in the official press release. She visited the Starbucks tasting room and concocted her version which includes black and rooibos teas along with cinnamon, ginger, cardamom and cloves.
Though this collaboration is new to Starbucks, we have a feeling it may be the first of many.
And it's not the only new thing at Starbucks. The brand also recently announced that it will be selling libations with its lattes. The rollout will take several years and will only occur is certain markets, but look out for light bites and alcohol menus in the future.
Will you swing by Starbucks to sample the new chai tea?
-- Mara Betsch
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