You Sexy Thang
I've been hearing a lot about this new line for pets called Sexy Beast. I mean, that's a name not easily forgotten. I got on the phone with the founder, Renee to hear all about this line of pampering products that is taking over Hollywood.
What is Sexy Beast?
Sexy Beast™ is a collection of fine fragrance and hair care products designed specifically for pets to extend the time between grooming appointments.
How did you come to create this line?
Having worked in the beauty industry for over 12 years, I have always dreamed of creating a brand of my own. When I finally got to a place in my life where I was able to do that, I couldn't help but notice all the trends that were happening in the pet industry. I saw luxury brands like Hermes, Burberry and Gucci all creating clothing and accessories for pets but I didn't see anything following those trends in the grooming segment and that's how the idea came about.
Having had a dog who died of lymphosarcoma (the 3rd most common form of cancer diagnosed in dogs), I am very careful about what type of food and the products I use on my boxer, Austin. When I began doing research for the Sexy Beast™ grooming products, I learned that there is no regulatory as far as ingredients and labeling in the industry. After uncovering this information, I knew I had to create a line that was safe - vegan, hypo-allergenic and made using only plant-based ingredients. We formulate and label according to FDA regulations, just like the cosmetic industry.
Who are your celebrity fans? Go ahead and name drop!
Jessica Simpson is a big fan of the brand. She uses Sexy Beast™ Powder in Light on her dog Daisy. Rebecca Gayheart & Eric Dane use the Sexy Beast™ Signature Fragrance on their Maltese, Teacup. Perez Hilton's dog Teddy wears the Sexy Beast™ Swarovski Crystal Tee and Eva Longoria also uses the brand and her dog Jinxy wears a custom engraved Sexy Beast™ dog tag.
What are your favorite pet trends?
Taking your dog on vacation! It's so easy now, so many great hotels are pet-friendly. I recently had some friends visit me here in NYC from Dallas, they brought their English Bulldog and stayed at the Soho Grand! It doesn't get much better than that!
Who is your favorite celebrity pet lover?
Hayden Panettiere because she truly uses her notoriety to make a difference in the lives of all animals, not just pets. She acts as the voice of worthy and important causes for those who cannot speak for themselves. I think she is an amazing young woman.
Where can we get Sexy Beast?
Of course , you can get it on our website at www.sexybeaststyle.com. As for retail locations, you can find Sexy Beast™ in specialty stores like Henri Bendel and Fred Segal as well as high-end pet boutiques across the country.
Any fashion faux paws you warn against committing for the four-legged set?
Using human products on pets is never a good thing to do!
Sunday is Mother's Day and Dixie and I are heading out to the country to visit my Mommy (and Daddy). I made sure to pick up a card from Dixie for my mom, since she's her grandma (and loves calling Dixie her Grand-dog). Then, I realized I'm a Mommy too ... to Dixie! So, I thought I'd share some ideas for Mother's Day gifts for the pet mommas out there.
So you heard the news. I'm one of the judges on the pet talent search on Fox's The Morning Show with Mike & Juliet. One of my fellow judges is Doggie Life Coach (as she prefers to be called)
Fun fact*: There are 14.2 million households that have freshwater fish and 0.8 million homes have saltwater fish (why have I barely begun and already it sounds like a Dr. Seuss book?). 

I got to hang out with my new friends
Well, Karen passed along some great advice for Lindsey. When Prrr is left alone in the apartment, she
needs to be confined to one particular area and only allow her full access to the house when Lindsey is also there. The advice I really want to give Lindsey and Prrr is to come back to New York. Dixie and I miss them so much, but hope to have some fun girl time together soon.
