Mitt Romney Campaign's Epic Fail
Mitt Romney clinched the Republican nomination yesterday by winning the Texas primary. While it may have been a good day for Mr. Romney at the polls, in the digital world, his campaign failed.
An app for the presidential nominee called “With Mitt,” developed by his campaign team, caught attention on Twitter when a photo snapped with it showed a poster that read “A Better Amercia.” I’m going to wait for that to sink in ... there you go. Immediately the app went viral, going as far as earning a hash tag on Twitter. (search #ABetterAmercia) An update to fix the error was submitted, but as of this morning, it's still reading A-M-E-R-C-I-A.
The gaffe was just a simple editorial oversight; it happens to everyone. President Obama had a similar issue by misspeaking while presenting the 2011 Medal of Freedom yesterday. The problem is that these days, Twitter rapid-fires these mistakes worldwide.
Credit: App Screencap by Christina Battisti Ortiz