Wide Angle: A Smart Green TV You Can Leave Be

June 08, 2009

2009_CES_TV_VE5_series_bkg This being the big week when finally--finally!--all televisions switch over to digital, it's the perfect time to look at energy-efficient TVs.

I recently discovered that this summer Sony is coming out with a new super-energy-efficient TV called the Bravia VE5. While Sony isn't the greenest electronics company on Greenpeace's 2009 list (PDF), it has moved up two places since last year and did garner praise for its new TV models.

The VE5 will be the first TV to have hot cathode fluorescent lamps or HCFLs, senior marketing manager Nate Kraft told me. Conventional LCD TVs use cold cathode tech--thin, but not very efficient. Hot cathodes, while efficient, tend to be bulky, so Sony combined the two to get the best of each. The VE5 also has a presence sensor. That means the TV can be programmed to automatically go to a dark screen or shut off completely when no one is around. The features make it 50 to 65 percent more energy-efficient than other Energy Star rated sets the same size. It will come in 40, 46, and 52 inches and cost in the $2,000 range.

Kraft says that electronics companies have been working on using energy-efficient organic light-emitting diodes or OLEDs, but an 11-inch OLED TV still costs $2,500. Maybe one day there will be a great green TV small and cheap enough to replace my minuscule Magnavox hand-me-down. Until then, energy-efficient flat screens will have to stay in my dreams.

Photo: The Sony Bravia VE5. Credit: Sony


GET MORE OF THE WIDE ANGLE
Tune in to the future of TV:

News: Color-Shifting Cuttlefish Inspire TV Screens

Planet Green: 4 Ways to Avoid Junking Your Analog TV

Feature: Europe Looks for a Peer-to-Peer TV Alternative

Top 10: Technological Advances in TV





Alyssa Danigelis is a freelance journalist based in New York City.
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