The globe continues to shrink, and some of us are trotting the little ball at a torrid pace. Business demands it when your boss is in Europe, your direct reports are in China, and you are in the U.S. (the real world situation of one I know). Thus far, video conferencing has not effectively replaced the good ol' face-to-face meeting. Wikipedia cites these impediments to effective communication and interaction:
- lack of eye contact
- appearance consciousness (the inhibiting effect of being 'on stage')
With travel costs mounting, videoconferencing (or telepresence as it is newly called) could become more prevalent as a sensible substitute. Especially if its negatives can be overcome.
Travel is expensive. If a group of four travel business class twice a month at $8,000 per trip each, this racks up an eye-popping $768,000 annual travel budget. Add the intangibles: loss of production while getting from place to place, the circadian rhythm and blues, diet and exercise challenges and the attendant effect on health, employee attrition...you start to see a staggering cost to trot the globe.
Cisco's leading edge videoconferencing system is the Telepresence 1000 at about $60,000 a copy (see this video: Download next_steps_in_global_business_cisco_telepresence_system_1000_cisco_systems.flv ). If it cost $100,000 to put the system in place, and you needed three setups for four travelers, the teleconferencing installation could be funded by halving the travel of one team in one year.
Heck, at this price differential, you could put the system in the employee's home, let them roll out of bed at 6 am for the 1 pm meeting in Budapest, go run, turn the wash, and eat a healthy breakfast before getting back to a satisfying day's work and a restoring night's rest in their own bed.
Photo: Atila Bezdan
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