"The most important mistakes are made on the first day of the project." This durable piece of thinking from the world of the architect and builder underscores the importance of setting off in the right direction. The cost of being a few degrees off, of setting up on the wrong bet, can multiply painfully as a project progresses.
We are at the whistle clean beginning of so many monumental projects: the Smart Grid, the recharge grid for plug-in hybrids and electric vehicles, an array of renewable options, electric rail, the mileage fee; none existed at any sort of scale, even in our imagination, at the turn of the century. Yet all are being conceived and planned and implemented at a torrid pace, right now. We are ripe for making our biggest mistakes... RIGHT NOW.
Take the vehicle recharge grid. Several companies are developing charging stations and the attendant infrastructure for cars (Better Place, Electricite de France, Portland General Electric). If they got distracted by their focus to emerge from the array of technical possibilities with the best solution, or to be victors in the marketplace, we might make the important mistake of overlooking what is best for broad implementation of a charging infrastructure for cars.
For example, not standardizing the charging station interface (the plug and the receptacle) to let any car use any station, the world over. Different car makers, different grid operators, maybe dozens of plug and receptacle types. A confounding interoperability impediment avoided simply by clicking a few degrees right or left, by agreeing to collaborate around a standard. From the missed opportunity to collaborate, a recharge grid with features so messy and costly that a decade and a million charging stations down the road it is dismissed by the fickle consumer, with no marketplace victors.
Hopefully, attitudes like Better Place founder Shai Agassi's will permeate these undertakings. (When Wired asked Shai whether he was worried that competitors might steal his ideas, he responded: "The mission is to end oil, not create a company.") From such visionary underpinnings, the ventures launched today may well be driven by minds geared to avoid the most important mistakes.
The most important mistakes are made on the first day of the project.
We are on the first day of the project.
Photo: W.J. Cendak II showing just a little of the iron and muscle that follows the first day of the project, bringing up a tower crane.
Recent Comments