Dirt Bag

July 01, 2009

Mostly I don't go to ads that sit blog-side (do you? how many people actually click into an ad, and then how many of those actually buy something? do internet ads generate enough revenue to justify?). Anyway, the Sun Chips ad drew me in, and next thing I knew, I was watching this video, which explains that in 2010 it will be okay to put the Sun Chips bag in a compost heap.

Widespread compostable packaging. What if Americans started using five such bags a day? That's 1.5 billion bags a day, 548 billion bags a year. Shovel these bags into the dirt around the house instead of hauling them to the landfill, and that is some decent amount of garbage truck gasoline not used, with the receiving soil being the richer for it.

The bags also promise to use less during manufacturing, as this Packaging Digest article suggests: "The company anticipates that the switch will lead to reduced greenhouse gas emissions in the production of the packaging and the elimination of petroleum-based packaging material."

Less petroleum to make it. Less petroleum to make it go away. 

(Responding to urges, I bought Sun Chips two times in two weeks, after not buying them for two years. Look down and to the right. Is the Sun Chips ad there? I think it makes people buy Sun Chips.)

Photo: Fallout75 on flickr