Is This a Good Idea? A replacement for Google?

May 10, 2009

In ancient times, the Greeks sought guidance from the trancelike ravings of the ethylene-snorting priestess Pythia at Delphi. Today, we’ve become similarly enamored of the wisdom spewed forth by Google, the dominant search engine on the Web.

The human race now does about 235 million Google searches per day, in search of information on vital subjects ranging from Oprah Winfrey’s fried-chicken giveaway to the truth about bird-eating spiders. But just as the Greeks were dependent upon priest intercessors to translate Pythia’s streams of gibberish, so are we reliant upon our own ability to come up with search terms that suitably cajole Google’s all-powerful PageRank algorithm into summoning forth pages of links to Web sites where, hopefully, we’ll be able to find the information we are seeking.

But what if there were an easier, more direct way? What if we simply could ask the Web a question, and receive an answer?

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The ability to search in such a direct fashion would have far-reaching impacts. Instead of spending hours scanning all the pages coughed up by Google in search of the right tidbit, we’d be able to find out exactly what we want to know almost instantly. That would save enormous amounts of time, and dramatically boost the productivity of workers who depend upon information to do their jobs, in addition to freeing those of us obsessed with bird-eating spiders to actually accomplish something useful, like doing the dishes. 


But there might be a few drawbacks, too. If we could easily get an answer to any question from the Web, we probably would stop reading newspapers and books completely. We might even stop surfing the Web itself. That would deprive us of the intellectual serendipity that exposes us to new information and inspires meaningful insights, in addition to the latest “I can has cheezburger” jokes that we like to forward to our friends.


You’re probably picturing this new online oracle as something akin to HAL 9000, the intelligent, sentient — and malevolent —machine in 2001: A Space Odyssey. (Or if that’s too dated of a reference, try Karen Plankton, the  W.I.F.E (Wired Integrated Female Electroencephalograph) from Spongebob Squarepants.)
   

But I’m actually thinking of Wolfram Alpha, an online “computational knowledge engine” developed by scientist-inventor-author Stephen Wolfram. Basically, instead of searching for  Web content, as Google does, Wolfram Alpha performs computations to come up with an answer to your question.  In a blog posting, Wolfram notes:

Fifty years ago, when computers were young, people assumed that they’d quickly be able to handle all these kinds of things. And that one would be able to ask a computer any factual question, and have it compute the answer. But it didn’t work out that way. Computers have been able to do many remarkable and unexpected things. But not that.
I’d always thought, though, that eventually it should be possible. And a few years ago, I realized that I was finally in a position to try to do it.

Web entrepreneur-guru Nova Spivack, who has previewed how Wolfram Alpha works, explains how it works:

Wolfram Alpha is a system for computing the answers to questions. To accomplish this it uses built-in models of fields of knowledge, complete with data and algorithms, that represent real-world knowledge. For example, it contains formal models of much of what we know about science -- massive amounts of data about various physical laws and properties, as well as data about the physical world. Based on this you can ask it scientific questions and it can compute the answers for you. Even if it has not been programmed explicitly to answer each question you might ask it. But science is just one of the domains it knows about -- it also knows about technology, geography, weather, cooking, business, travel, people, music, and more.

An article from the Independent, a U.K. newspaper, further details Wolfram Alpha’s capabilities: 

Wolfram Alpha will not only give a straight answer to questions such as "how high is Mount Everest?", but it will also produce a neat page of related information – all properly sourced – such as geographical location and nearby towns, and other mountains, complete with graphs and charts. The real innovation, however, is in its ability to work things out "on the fly", according to its British inventor, Dr Stephen Wolfram. If you ask it to compare the height of Mount Everest to the length of the Golden Gate Bridge, it will tell you. Or ask what the weather was like in London on the day John F Kennedy was assassinated, it will cross-check and provide the answer. Ask it about D sharp major, it will play the scale. Type in "10 flips for four heads" and it will guess that you need to know the probability of coin-tossing. If you want to know when the next solar eclipse over Chicago is, or the exact current location of the International Space Station, it can work it out.

CNet News reports that Wolfram Alpha has some imperfections — it’ll tell you the box office gross of the first Star Trek movie, for example, but not where you can see the latest one. Nevertheless, its reviewers conclude, “It does things with online information that Google does not.” 


So what do you think? Is a computational knowledge engine such as Wolfram Alpha the wave of the future? Or are we better off sticking to Google? Express your opinion below.


Patrick J. Kiger has written for print publications ranging from GQ to the Los Angeles Times Magazine, and is the co-author of two books, Poplorica: A popular history of the fads, mavericks, inventions and lore that shaped modern America," and Oops: 20 life lessons from the fiascoes that shaped America. For more of his work, check out his web site, www.patrickjkiger.com.
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