I've been meaning to highlight the PB&J Campaign since one of its members brought it to my attention a couple of weeks ago in a comment on a blog post I wrote about meat consumption.
But late last week, our gassy, mooing ruminant friends showed up again at Discovery News, which gives me a good excuse.
I concluded my original blog post by saying, "To the climate conscious: learn to love lentils." But PB&J's Bernard Brown rightly pointed out that lentils need not be your only protein if you leave meat behind: don't forget the good ol' peanut butter and jelly sandwich.
It's a mighty good suggestion. If you haven't eaten a PB&J since fourth grade, I suggest you try one. The combination of nostalgia and tastiness makes returning to the most-classic of sandwiches a powerful experience.
Of course, the point of the campaign is not just to bring back one's playground days, but to highlight the reduced carbon footprint of a plant-based diet.
As for the PB&J, the campaign notes: "Each time you have a plant-based lunch like a PB&J you'll reduce your carbon footprint by the equivalent of 2.5 pounds of carbon dioxide emissions over an average animal-based lunch like a hamburger, a tuna sandwich, grilled cheese, or chicken nuggets."
The site also highlights some fun food carbon calculators here and here.
(Image: Flickr user Mr.Thomas, some rights reserved.)
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