What We're Loving: Bud Light's Rescue Dog, Weego [VIDEO]
02/07/2012
Featuring funny dogs in Super Bowl commercials is a time-tested formula that has proven to capture viewers attention since time in memorial, but this year's winning spot for Bud Light, featuring a tiny rescue dog named Weego, takes things to a whole new level by promoting animal rescue.
In Bud Light's Super Bowl XLIV commercial, 'Rescue Dog,' a clever dog fetches a beer (or sometimes many) as guests arrive to a party, and the command to get the dog running for a beer is "Here Weego." You guessed it - the dog's name is Weego.
The Story of Weego
What makes Bud Light's commercial so great is that Weego is a true rescue dog - he doesn't just play one on TV. Once just looking for an owner, Weego hit the jackpot when a great owner, who also happened to be an exceptional trainer, brought him home one day. Thanks to Weego's natural talents and the skills of his trainer, this pup has had a remarkable journey from rescue dog to lead role with a premier advertiser on the world's largest advertising stage of the year.
[Related: Dog rocks fat suit for VW's Super Bowl XLIV ad- VIDEO]
In celebration of his humble beginnings, Bud Light is joining forces with Weego to make a donation to help these animals in need and those that make animal rescue possible.
For every 'like' Weego receives on his Facebook Page, Bud Light will donate $1 (up to $250,000) to Tony La Russa's Animal Rescue Foundation, ARF. If you or someone you know is interested in rescuing a dog, be sure to visit Petfinder.com.
Check out Weego in action below:
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