Up-cycle Chic: Nike Shoe Fish Aquarium
Nike redefined what sports shoes are and now they are redefining creative fish habitats!
Using sport as an inspiration, creatives from all over have been asked to challenge the function of a pair of Nike shoes. This Nike Shoe Aquarium is just one of the cool creations, created by the W+K Tokyo Lab.
NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives involved will receive a brand new pair of NIKE shoes and will be asked to use sport as inspiration to challenge their function. The project will be documented on this website and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010.