By: Betty Chu
The World Wildlife Fund released an update of their Living Planet Index on Tuesday, revealing that HALF of our planet's wildlife population has vanished over the last 40 years.
HOW depressing and utterly horrifying is THAT?
Our earth lost about 52% of its biodiversity between 1970 and 2010. During this timespan, land creatures declined about 39%. Freshwater species declined about 76%. And, marine creatures also declined by 39%. The tropics have seen the greatest loss with a 63% decline -- Central and South America have been DECIMATED with a 83% loss.
Photo: There were 100,000 tigers on our planet in 1910. As of 2010, there are only 3,200 remaining, according to the study. You can learn about the tiger pictured in this screenshot from this video >>
According to the study, human consumption is unsustainable -- we overkill for food and destroy the natural habitats of wildlife. The human population requires the equivalent of 1 1/2 Earths of resources to support our current needs.
After the direct impact of human consumption, climate change is cited as the next biggest threat to the planet's wildlife.
The Living Planet Index report is released every two years. See a (shocking!) infographic of our Human Impact >>
What Can You Do? ... R.O.A.R.!
It's now more important than ever that we are all doing what we can to help our planet and our fellow Animal Kingdom friends! There's no time to lose! We are all in this together!! DO IT FOR THE ANIMALS!!!
No, seriously -- it is SO important that we all take action now. And, as you may already know, Animal Planet's R.O.A.R. Matching Campaign is in full swing! So a few things you can do:
* DONATE: If you make a donation to one of our partner non-profits by Oct. 7, you will help that organization compete for a series of $10,000 bonuses! Get all the details about the Matching Campaign here >>
* SHARE: Who are we working with? Read all about our partners and see the latest leaderboard numbers here >> And, click on "Share This Project" and help spread their message and cause via your Social networks!
* VOTE: Cast your vote>> in the live poll to help determine who will win the Fan Favorite bonus of $10,000.
HURRY! The campaign ends this Tuesday, Oct. 7! Act now and help spread the message!!