By Matthew Windsor, Publicist for Animal Planet
Over the weekend, Animal Planet clawed it’s way to Austin, Texas and left a gigantic sized scratch mark on the SXSW scene with it’s participation in a "paw-some panel," Cat Cash: The Economy of Cats, and with a celebration of all things feline at the Cats Live Here party.
On Saturday, Grace Suriel, social media director of Animal Planet, appeared on the feline themed panel to discuss the network’s role in the global phenomenon that is internet cat videos. Grace mentioned Animal Planet’s dedication to cats on-air runs the gamut from shamelessly cute with the likes of TOO CUTE! KITTENS and LIL BUB’S SPECIAL SPECIAL, to ferociously frightening with MY CAT FROM HELL. In addition, she touted the success of APL L!VES’ Kitten Cam and the network’s role in changing the perception of cat ladies online. Gracel was joined by Scott Stulen, of the Cat Vid Fest, of which Animal Planet is the exclusive sponsor, Will Braden, creator of Henri Le Chat Noir, and Ben Lashes, manager of famous feline’s Nyan Cat, Keyboard Cat and Grumpy Cat, who made a surprise appearance at the panel and sent social media into a frenzy. The panel was also covered by The Guardian, OnlineVideo.net and The Star Online.